Business Events Sydney (BESydney) and International Convention Centre Sydney (ICC Sydney) have partnered with innovation expert Frans Johansson (pictured) to deliver exclusive and tailored workshops to valued American association clients. ..
Tourism Australia has signed three important strategic marketing deals in China this week aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually. ..
For the first time International Congress and Convention Association (ICCA) has published country and city rankings by estimated total number of participants in 2014, as part of its public abstract of the ICCA statistics report. ..
Tourism Australia and Austrade have released the latest edition of Attracting Business Events to Australia, a guide outlining Australian Government assistance to industry during the event bidding and marketing process. ..
New research released by Business Events Sydney (BESydney) reveals that Asian incentive delegates are Sydney’s highest yielding delegate, outspending holiday visitors by an average of 6.5 times, and up to as much as 9.4 times. ..