Singapore remains a perennial favourite with Australian event organisers, with its reputation as the gateway city to Asia well-earned, named the top convention city in Asia Pacific by the International Congress and Convention Association’s (ICCA). The accolade it has held for well over a decade is a “reflection of Singapore’s continued interest and proof that we are a reliable destination for business events”, says Sharon Lam, area director Oceania at Singapore Tourism Board.
Speaking at this year’s MasterMICE event in Sydney, Lam said flight accessibility from Australia is range of hotels and unconventional meeting spaces, and variety of culinary, cultural experiences underscored by the ease and safety of getting around were the underlying reasons behind Singapore’s longevity as a business event destination in what is an increasingly competitive environment.
The event, which was held in Sydney and Melbourne, saw a number of hotels, airlines and DMCs come together to update Australian buyers about what’s new in Singapore. New to the roadshow was budget carrier Scoot.
“Scoot adds another dimension to the variety of already existing flight connections, especially with their charters,” said Lam.
“There is also new product for event organisers like the resort-style Sofitel So to the unconventional canvas Marina Bay Cruise Centre Singapore, to existing properties like Marina Bay Sands’ new restaurant, Spago by Wolfgang Puck. That’s a reflection of Singapore’s ever-changing landscape which will have something to offer any group size and client, repeat or new.”