Collaboration in the business events industry will be the focus of AACB Conference
“Business events is one of the largest and most significant segments of the tourism industry, yet the level of awareness about business events among people outside of our industry remains low,” said the AACB’s chief executive officer, Andrew Hiebl.
“While the AACB is making progress in this area, greater collaboration between key players within the business events sector is required. Working together with government is also important and therefore, we welcome Assistant Minister Pitt’s attendance. It will be one of the first occasions when the new Minister will address a major tourism industry forum.”
Collaborating with Tourism Australia must continue to be a priority as Australia competes with other major international destinations to lure more business events, according to Hiebl. Tourism Australia’s executive general manager, events, Penny Lion said the organisation’s strong partnerships with industry are vital to growing the economic contribution of business events to Australia.
“Business events are an important and growing sector of our visitor economy and Tourism Australia continues to work closely with Australian industry partners to attract future business to Australia through our international trade and marketing programs,” Lion said.