The Advantage Events Abu Dhabi initiative is being introduced to boost tourism
Already home to more than 800 events including the Formula 1 Etihad Airways Grand Prix, the Abu Dhabi Food Festival, Abu Dhabi HSBC Golf Championship and the Abu Dhabi Classics international concert season, the tourism body is now incentivising international, regional and local companies to further enhance the events programme.
“Increasing our portfolio of annual events is a key pillar of the Department’s strategy of enhancing the emirate’s appeal as a destination and encouraging more tourists to visit Abu Dhabi and to stay longer in our hotels,” said Saif Saeed Ghobash, director general of thr Department of Culture and Tourism – Abu Dhabi.
“By incentivising private sector involvement in developing a range of events we can build on the record numbers of visitors choosing to explore the emirate. Private companies should be aware that we now have a grant to support their business investments in Abu Dhabi and can anchor the planning of their 2018 business activities as we enter into the last quarter of 2017.”
The initial funding set aside for successful applications is AED10 million ($3.5 miilion), with further tranches being made available as the multi-phase scheme evolves and progresses. The new incentive grant is open to all entities involved in the retail and events industry, venues and IPR owners.
The first phase of the initiative is now open for applications and runs until December 31 2017. Applicants are asked to submit a three-year business model including the concept, marketing approach and feasibility studies.