AccorHotels acquisition sees entry of the MGallery brand into the North American market
Founded in 2006 in Louisville by philanthropists and contemporary art collectors Laura Lee Brown and Steve Wilson, 21c combines a multi-venue contemporary art museum, boutique hotels and chef-driven restaurants, with 11 properties currently open and under development across the US.
The company operates eight 21c properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City, with three more in development in Des Moines, Miami and Chicago.
21c Museum is one of the largest contemporary art museums in the US, and North America’s only collecting museum dedicated solely to art of the 21st century. 21c Museum Hotels will join AccorHotels’ MGallery collection of boutique hotels, marking the introduction of the MGallery brand into the North American market.
“Together, we have a tremendous opportunity to grow the 21c brand, as well as introduce MGallery into the North American market, building both brand equities and further expanding the full range of unparalleled experiences for our guests,” said Kevin Frid, COO North & Central America, AccorHotels.