AccorHotels investment to boost sbe’s growth plans globally
Through this partnership, AccorHotels’ will pursue its strategy to expand its offering in the luxury lifestyle hospitality segment and its footprint in gateway cities across North America.
sbe will continue to be led by its founder and CEO Sam Nazarian as well as its management team while retaining its global headquarters in New York.
Sébastien Bazin, Chairman & CEO of AccorHotels, said he was very proud of the “unique” partnership. “It combines the best of both groups by offering all our guests lifestyle concepts in the luxury segment,” he said.
“With sbe’s brand portfolio, AccorHotels is also taking a significant step forward in its group’s expansion in key gateway cities in the US.”
Nazarian said the partnership with AccorHotels marks the beginning of a new chapter in sbe’s history. “sbe has grown rapidly since the acquisition of Morgans Hotel Group in 2016,” he said.
“The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment segment of the 360 lifestyle experience, including over 50 global venues in the pipeline. The partnership with AccorHotels is only going to accelerate this growth both in the US and in international markets.”
sbe’s brands globally include SLS, Delano, Mondrian, Hyde and The Originals (Sanderson, St. Martin Lane, 10 Karakoy, Shore Club and Redbury).
By the end of 2018 sbe will operate 25 hotels, comprising 7498 keys with a majority in North America, 170 award winning restaurants and entertainment venues in global destinations as well as new properties in the Middle East, Asia and Latin America. It currently has a further 20 hotels and residences around the world in its pipeline, as well as 59 standalone restaurants and nightlife venues.