Crowne Plaza Adelaide to become Pullman Adelaide
The rebranding will move the current 4.5-star hotel to a 5-star offering, adding an Executive Club Lounge and other signature Pullman elements.
Located in the heart of the Adelaide CBD, the hotel features 308 guestrooms, a restaurant and bar, and meeting facilities located on the top floor.
AccorHotels Pacific chief operating officer Simon McGrath said Pullman is now the fastest growing upscale brand in Asia Pacific.
“We are very proud to be partnering again with Hines Property to bring such a prominent, well respected brand to the city of Adelaide which continues to see strong levels of tourism growth, thanks to strong leadership by the Weatherill government and investment in infrastructure,” he said.
“For some time we have been looking to bring the Pullman brand to South Australia, and through our relationship with the Hines Property we are thrilled to be operating Pullman Adelaide.”
Hines Property managing director James Hines said the transition will benefit guests.
“Partnering with AccorHotels and the Pullman brand will enable the hotel to move from a 4.5-star offering to 5 stars and it will be great for guests to have another 5 star option to choose from when visiting Adelaide,” he said.
“We have already forged a fantastic local partnership with AccorHotels through their management of Hines Property’s award-winning ibis Adelaide, so we’re really pleased to now be able to build on this relationship through the Pullman brand and further enhance the hotel as one of Adelaide’s finest.”