New era for Adelaide as it comes of age as a large group destination
In June, almost 3000 delegates from Perfect China visited Adelaide in waves of 500 and each for three days at a time. In September, the newly expanded and re-developed Adelaide Convention Centre played host venue to the biggest conference to be held in Adelaide – the 68th International Astronautical Congress.
Damien Kitto, CEO Adelaide Convention Bureau, says Adelaide came of age this year. “As a destination we’re more large group incentive ready than ever with the local industry learning a lot since Dreamtime and the Perfect China visit in June,” he said.
“The rating we received from that event told us we are well and truly heading in the right direction. In September following the completion of the final stage of our world class Convention Centre, we again stepped up to the challenge with the IAC. It’s an exciting time to be in a relatively undiscovered destination that seems to be on a lot of ‘must see’ lists.”