Advertising
Australia's market-leading meetings and events publication, CIM has been keeping the industry informed for more than 35 years. With an audited monthly circulation of 16,712 (CAB audit March 2011), CIM targets key decision makers within the industry, keeping them up to date with the news, views, trends, destinations and venues that matter.
Offering tailored solutions for organisations of all sizes, CIM gives advertising clients maximum exposure for their marketing dollar. As the only monthly trade news magazine, clients receive greater flexibility in terms of advertisement scheduling and increased market penetration.
Distribution
CIM’s in-house data management team continually update the magazine’s database, maximising its reach and ensuring that it always reaches the right people in any organisation.
To ensure advertising reaches only potential buyers we do not include advertisers in our circulation figures. All copies sent to advertisers come from a separate allocation of magazines.
Our circulation includes:
• Top 500 companies in Australia & New Zealand
• Professional conference organisers
• Professional incentive planning companies
• Travel agencies involved in conference/ incentive groups
• Professional and amateur associations
CIM digital
CIM now offers its readers even more ways to keep up-to-date with what’s happening in the business events industry. In addition to the print edition of the magazine, CIM is now available as a downloadable digital edition and an ipad app packed with additional and exclusive extras such as extended interviews, behind-the-scenes video footage and links to in-depth product specifications.
To download the latest digital edition of CIM, click here.
To download the CIM ipad app, click here.
Readers can also access additional features and videos, exhibition dates and links to key industry associations on the CIM website; follow news as it happens with CIM’s weekly email “Newsbytes” newsletter, and read about special deals with the weekly “Market Place” newsletter.
Advertisers can take advantage of CIM’s full digital package by including additional promotional materials behind their advertisements in the ipad app, advertising on the website or in the weekly newsletters.
For more information on circulation, demographics or advertising rates, contact sharne@creativehead.com.au.
Reasons to choose CIM
1 CIM has the highest
audited circulation.
2 CIM is the only monthly publication.
3 55% of CIM’s readership only reads CIM.
4 80% of CIM’s readership has the purchasing
power
5 We believe in honesty and
accountability in circulations
and audit figures; we do not have any
unaccounted bulk circulation.
Fast facts
• On average, 3.5 people read every issue of CIM
• CIM has an overall readership of 53,620, based on a
readership survey conducted in March 2011*. A new
readership figure can only be obtained and applied to
the audit figure current at the time of the readership
survey.
• CIM boasts 55% exclusive readership over
and above our competitors.
• 80% of CIM readers make the venue buying decision.
• Majority of readers are involved in key buying
decisions.
• Our readers are highly qualified and up to date.
Source: Nielsen Media Research - March 2011.