PSA preferences open earlier to deliver more business connections to buyers and exhibitors
With meeting preferences opening earlier than ever before, the bespoke algorithm, designed for AIME in partnership with Centium Software, matches the preferences of buyers with the services and capabilities of exhibitors through the EventsAir portal.
Once buyers registrations are reference checked and approved, they are able to begin their preference selection, which includes a range of criteria questions spanning preferred destinations, capacity, product strengths, buyer types and budgets – all of which will then be used to match the most relevant and mutually beneficial meetings with AIME exhibitors.
“It’s common knowledge in the business events industry that PSAs are usually voluntary and can be either under-organised or not organised at all,” said Matt Pearce, CEO at event organiser Talk2 Media & Events.
“We undertook a thorough exploration of events software to find a technology partner who would carefully match buyers with exhibitors, creating more business for both parties.”
Approved hosted buyers and confirmed exhibitors will be given the opportunity to pre-connect via the buyer zone portal (which opens in mid-January) or through the AIME app (available for download in January). Both parties can then begin the exchange of relevant business information to ensure the most effective use of time at the event.
Each hosted buyer and exhibitor can expect to have 60 percent of their diary carefully filled with the first round of scheduled matching; 40 percent of the diary will then be opened up to pre-registered trade buyers and media – with all diary holders free to organise appointments with AIME attendees they are specifically interested in meeting.
Technology will also extend into how appointments roll out on event day, taking into consideration the show’s floor plan and pre-empting travel time between each meeting.
“Previously, delegates had expressed that there often wasn’t enough time to walk to your next scheduled meeting, contributing to missed opportunities,” said Pearce. “This new meetings software ensures that they will be rescheduled automatically, creating a more seamless event experience.”