Hollywood actors star in Air New Zealand’s latest safety video
The video is an Alice in Wonderland-inspired adventure featuring iconic New Zealand locations including the Southern Alps, Otago – including Dunedin and the Moeraki Boulders, the Conway River in Canterbury, Wellington, Mt Taranaki, Waitomo Caves, and the Auckland Harbour Bridge.
Holmes said it was fun working alongside Gooding Jr. and the Air New Zealand crew to produce the video.
“I was really excited to be a part of this project – the safety video is creative, magical and funny,” she said. “The scenery is also beautiful and makes me want to get down to New Zealand!”
Air New Zealand general manager of global brand and content marketing Jodi Williams said the video will put all eyes on New Zealand by showcasing some of the best the country has to offer.
“With the help of Hollywood stars Katie Holmes and Cuba Gooding Jr. our latest safety video takes viewers on a journey taking in New Zealand’s stunning beauty, incredible culture, friendly people and amazing flora and fauna, while also sharing the airline’s key safety messages,” said Williams.
“We’ve taken a different approach creatively with our latest safety video, working closely with our creative agency True, and Auckland-based production company Assembly throughout the process on the special effects to help take people on a magical tour of the country.”
Air New Zealand’s safety videos have collectively generated more than 108 million views online to date, along with significant international media exposure.
A Fantastical Journey will be rolled out across the airline’s fleet from today and can be viewed below: