Acquired brands of DSC, Briggs, and Destination Nashville integrate into one brand
The rebrand to PRA comes after a busy couple of years for the company, including the acquisition of DSC, based in Colorado, Briggs based in New York, and Destination Nashville based in Tennessee, as well as its own acquisition by blue chip private equity firm, CI Capital, alongside PRA’s management. Additional acquisitions and other growth initiatives are anticipated in the months ahead.
“PRA has a 40-year running start in driving positive change in our sector,” said Tony Lorenz, CEO of PRA. “We have achieved so much, and we are just getting started on an incredible journey ahead. We now have a brand promise in place to underscore the power and progression of our business going forward, leveraging the strong PRA brand equity which the market knows and values.
“Change in this sector is necessary. Our corporate, association, and third party clients are asking us to expand our reach through a service model that delivers compelling experiences with them, anywhere in the world.”
In addition, PRA has also rolled out a new website to convey the company’s new brand.