Business Events Sydney sees record year in the global incentive market
A strategic decision over a decade ago to invest into the rapid growth of the global incentives market to Australia out of Asia has proved a game changer for BESydney.
BESydney has expanded its presence since first setting up an office serving the Asian markets in 2004, enabling strong relationships and trust to be built with large corporate entities across a broad range of sectors including finance, direct selling and manufacturing.
Due to the short-lead nature of this business, responsiveness and an ability to deliver tailored, unique experiences every time has proven to be Sydney’s winning card, with 50 Asian incentives in 2018 attracting more than 19,000 delegates to experience the city across the year.
BESydney has achieved close to 20 per cent year-on-year growth in the value of events secured from Asia over the past decade, and this market now accounts for almost half of the global meetings business secured and delivered for the State each year.
Some of the big wins included Jeunesse Global bringing more than 6,500 of its top performers for its 2018 Lifestyle Rewards event held during Vivid Sydney. Officially the largest corporate incentive group ever to visit the festival, Jeunesse Global’s incentive trip generated $40 million in direct expenditure for the State’s economy, including a visit to Port Stephens, one of the largest corporate group to visit the region.
“Sydney was the first Australian global meetings bidding organisation to open an office in Asia, and this helped us to gain a deep understanding of client’s challenges and opportunities,” said Sinead Yeo, BESydney regional director – Asia.
“This is a market where strong relationships and a reputation for delivery makes the difference. Our 50-year track record at BESydney shows Sydney delivers.”