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Association meetings getting smaller

By   /  June 19, 2017  /  Comments Off on Association meetings getting smaller

International association meetings are quickly growing in number, but are generally getting smaller, according to the latest data by International Congress and Convention Association (ICCA).

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Vienna, Seoul and Barcelona top the charts for number of delegates to meetings

The data ranks countries and cities by the estimated number of participants to international association meetings in 2016, and follows on from ICCA’s annual country and city rankings by number of meetings, which was released last month.

Vienna, ranked second by the number of meetings, came in first in the city ranking with an estimated total of almost 120,000 participants attending its 186 association meetings in 2016. Seoul, which is only tenth in the ranking by number of meetings, is second with almost 105,000 participants. Barcelona, like in the ranking by number of meetings, ranks third with close to 100,000 participants, closely followed by Copenhagen, which is fourteenth in the ranking by number of meetings. London came in fifth place, followed by Amsterdam, Paris, Rome, Beijing and Singapore.

The data reveals both Seoul and Copenhagen host relatively large meetings on average, meanwhile Paris, while it is number one in the ranking by the number of meetings, hosts smaller meetings with an average of almost 76,000 participants.

The top three countries by estimated total number of participants is the same as the ranking by number of meetings; USA is first with 400,000 participants, Germany is second with 280,000 participants and the UK is third with 230,000 participants. Italy takes fourth place, following by Spain, Japan, France, China, Korea and Netherlands.

While the total number of meetings has grown by 100 per cent in a decade, the total number of participants has grown just 25 per cent, with approximately five million participants worldwide in 2016. The average number of participants to an international association meeting has decreased from 672 in 2006 to 404 in 2016.

ICCA CEO Martin Sirk said it is important to note that ICCA’s rankings are “a snapshot of a moment in time of a database designed for sales and marketing purposes”.

“Any destination wishing to accurately present its true performance in the international meetings field needs to complement the ICCA statistics and rankings with its own robust measurement of all meetings business won for the future and hosted in the past year,” he said.

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  • Published: 2 months ago on June 19, 2017
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  • Last Modified: June 19, 2017 @ 11:51 am
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