Auckland sees market share for business events grow 2 per cent
As a result of these wins, more than 100 different business events have been secured and will be held at various times over the next nine years.
Head of ACB Anna Hayward said it had been a hugely successful year for the team and the future growth prospects for the sector were exciting.
“These wins will see the region host more than 52,848 international and domestic delegates between 2018 and 2027, who will stay a total of 120,834 visitor nights,” she said.
Auckland’s market share for business events increased by 2 per cent to 37 per cent (YE June 18). Auckland hosted the greatest proportion (26 per cent) of multi-day conferences and conventions, generating 35 per cent of total multi-day conference and convention delegate days.
Hayward says the Auckland International Business Events Advisory Group (AIBEAG) had provided strategic guidance and market intelligence within the business events market as well as fostering new international connections.
“Recently we worked with American Express Global Business Travel, through our advisor Patrick Rush, to develop a whitepaper on bucket-list destinations for incentive programmes with Auckland as the focus,” she said.
“ATEED’s general manager destination, Steve Armitage, was also invited by another advisor, Oscar Cerezales, to present to a global audience of business events marketers and organisers about the recently launched Destination AKL 2025 strategy.”
Destination AKL 2025 was launched in May by ATEED, in collaboration with a senior leadership group made up of representatives from across Auckland’s visitor economy.
“We want to make sure we remain competitive with other destinations and are primed to maximise the opportunities that new developments like the New Zealand International Convention Centre bring to the region, as well as leveraging the global spotlight of hosting events such as the 36th America’s Cup and APEC events in 2021,” said Armitage.