Australians ranked dining and local cuisine as the most important factor when booking a trip
OpenTable’s Will Fly for Food Report shows Australia is a nation of intrepid explorers when it comes to their tastebuds, with 84 per cent considering dining out options when choosing a holiday destination and 59 per cent professing to having flown for food within the last five years. A further 56 per cent of Australians have travelled to the country of origin of their favourite dish.
Attracted by local, authentic dishes and delicacies, Australians listed dining and local cuisine as the number one factor when deciding where to travel. Australians’ undeniable hunger for new culinary experiences was closely followed by an interest in history and culture, outweighing other factors such as weather and climate, outdoor activities and nightlife.
As big fans of foreign food scenes, three-quarters (76 per cent) of Australian diners want to eat just like a local when abroad, swapping regular dishes for the flavours of the continent and farther afield. Italy was named the nation’s favourite country to travel to for food (55 per cent), with Florence being the most popular foodie city for Australians.
The top 5 dream dining cities ranked by Australians are Florence (55 per cent); Paris (53 per cent); Tokyo (44 per cent); Barcelona (43 per cent); and New York (33 per cent).
“Our latest research shows Australian globetrotters are redefining their travel bucket lists based on the plethora of exciting dining experiences available globally,” said Lisa Hasen, vice president of OpenTable (APAC).
“When it comes to sampling new cuisines and delicacies, the world truly is their oyster. Dining choices now form an integral part of holiday decision-making for Australians, and those wanting to immerse themselves in a destination and experience it as a local, aren’t afraid to trial their tastebuds.”