International visitors to Australia continues to surge
This is the first time Australia has broken the eight million visitor mark and comes just 18 months after visitor numbers eclipsed seven million annually. It took more than six years for visitor numbers to climb from five to six million.
Minister for Tourism, Trade and Investment Steve Ciobo says the supercharged tourism sector is benefitting from the $639 million invested in Tourism Australia to promote Australia internationally, increased aviation capacity and adjustments to the visa program to make it easier for overseas visitors to come to Australia, especially from China.
To drive further growth from our largest tourism market Prime Minister Malcolm Turnbull and Chinese President Xi Jinping have jointly designated 2017 as the Australia-China Year of Tourism.