Industry throws support behind #GED17
Organised by UFI, The Global Association of the Exhibition Industry, #GED17 aims to highlight the power of the exhibition industry through a range of activities organised in 45 countries around the world.
Australia was the first country to kick of the celebrations, with the Association of Australian Convention Bureaux (AACB) expressing its support and highlighting the role that convention bureaux play in attracting exhibitions to Australia.
“Without strategic bidding activities undertaken by convention bureaux for international business events, these exhibitions would simply not occur in Australia,” said AACB CEO Andrew Hiebl.
“Business events are the ideal forums in which collaboration can take place. Exhibitions enable opportunities for commercialisation by bringing together scientists and researchers with private enterprise and investors.
“For many professions, exhibitions are a key sales tool,” said Hiebl. “In many countries, they are a primary marketing tool, and as such, their value to cities that exert new technology cannot be underestimated. Exhibitions are now an integral part of successful major conventions,” he said.
The Exhibition and Event Association (EEAA) will also be celebrating #GED17, delivering a program of activities to support the global campaign, including a Power of Exhibitions masterclass at the Mumbrella360 Conference.
EEAA chief executive Joyce DiMascio said through its two-day program, the association will target both the marketing industry and also the government sector.
“We have written to 75 local, state and federal politicians, business leaders and industry stakeholders around the country with the message about the importance of our sector,” she said.
“This is an important day for our industry. Advocacy for our sector is a collective responsibility and there is more impact if we all join in the global effort.”