Chinese New Year to deliver $671 million into Australia’s economy
Tourism & Transport Forum Australia (TTF) has estimated that January will see a record-breaking 195,000 Chinese travellers visiting Australia, of which 81,000 will be coming especially for Chinese New Year celebrations.
This represents a total of $1.6 billion in Chinese visitor expenditure in January – $671 million of this the direct result of the Chinese New Year surge.
TTF CEO Margy Osmond described Chinese New Year as an “absolute gold mine for Australia’s visitor economy”.
“Thousands more visitors from China means more spending, and that will generate an additional $671 million in expenditure from just this one celebration event – representing 7 per cent of the $9.1 billion Chinese visitors spend over 12 months while visiting Australia,” she said.
“By our estimate, Chinese New Year will help to deliver a record-breaking 195,000 monthly visitors from China – a great start for 2017, and keeping China on course to become our biggest international visitor market (overtaking New Zealand) by the middle of this year.
“Chinese visitors spend on average $8,328 per trip, the highest spending of all nationalities visiting Australia.”
The first day of Chinese New Year is Saturday January 28, which will be followed by a week-long celebration by Chinese travellers in destinations worldwide.