Best Western International to take a direct relationship with its properties in Australasia
It will now operate a property direct relationship (PDR) with member properties in Australia and New Zealand, all of which are independently owned and operated.
“This will enable us to better compete in a rapidly evolving and increasingly complex marketplace,” Best Western International said in a statement.
“In those territories where Best Western operates PDR offices, hotels have given high marks in their annual surveys in the areas of sales support, marketing support, revenue management, revenue delivery and communication.
“Best Western International is committed to ensuring that all member hotels in Australia and New Zealand have the same experience. The goal is to have a more cost-efficient and effective organisation which unifies and leverages the existing staff in Australasia with the Best Western global team to drive superior revenue and service for Best Western branded hotels.”
There are currently 115 hotels, apartments and resorts operating under the Best Western brand in Australia and New Zealand.