The overall business incentive market in Australia is worth between $14 billion and $28 billion each year, with the international business incentive market now the third largest yielding market for Australian tourism operators, with $3.7 billion spent in the year to June. There were more than 846,000 business events visitors over the same period up 4 per cent on the previous year.
Hosting the G20 was a watershed moment for Brisbane in 2014, catapulting the Queensland capital onto the world stage. Three years later, Brisbane was ready to showcase itself as a global incentive city to 100 international business events planners from Asia, the US and the UK for Tourism Australia’s signature incentive showcase Dreamtime.
The city is home to some world-class talent with world-champion boxer Jeff Horn and internationally acclaimed dancer and Queensland Ballet artistic director Li Cunxin more than happy to share their story to the delegates at Dreamtime.
Brisbane is also banking on the massive redevelopment in its CBD, including the $1 billion-plus Queen’s Wharf integrated resort and casino.
W Brisbane is set to open in March 2018 on the Brisbane riverfront. The 5-star luxury hotel will offer 312 guestrooms and 32 suites, stellar views of the Brisbane River, and signature W comforts and amenities. W Brisbane features approximately 1100 square metres of event space spanning 11 rooms, with configurations available to host events from 16 to 750 guests.
The Howard Smith Wharves precinct is undergoing a large-scale renewal that will transform one of Brisbane’s last working wharves into an entertainment precinct below the city’s iconic Story Bridge. The site will include a 5-star Art Series hotel with 164 rooms, function and event spaces to accommodate more than 1000 guests, a craft brewery and a variety of world-class restaurants.
Brisbane Airport’s new $1.35 billion third runway is also due for completion in 2020 will be able to boost the number of flights from 227,000 in 2014-15 to over 360,000 by 2035.
“It’s an ultra-competitive market, with cities around the world realise how lucrative they are for filling hotels and restaurants,” says Tourism Australia chief executive John O’Sullivan. “And we believe Brisbane has a great story to tell over the next four years.”