This was the first time the annual summit was staged in Brisbane, with delegates attracted to Australia’s New World City thanks to its superior aviation, tourism and travel credentials.
CAPA was impressed by the support it received in bringing the summit to Brisbane, with the city’s economic development board – Brisbane Marketing – working closely with the Brisbane Airport Corporation and Tourism and Events Queensland to secure the event.
The professionally produced bid document prepared by Brisbane Marketing’s Convention Bureau highlighted Brisbane’s role as Australia’s New World City; host of the 2014 G20 World Leaders Summit and its attractions as a conventions city of world-class standards. It celebrated Brisbane as a major aviation hub for the Asia Pacific region; a point reinforced by the current $1.3 billion new parallel runway planned for Brisbane Airport.
Brisbane attracts more than one million-international visitors annually and is easily accessible by air, with Brisbane Airport receiving direct flights from 28 international and 41 domestic destinations. With a wide range of accommodation options and a compact, walkable city centre, Brisbane provides an easily navigable and cost-effective choice for delegates and event organisers alike.
Furthermore, Queensland’s aviation and aerospace industry comprises more than 900 firms that range in size from global corporations to small and medium-sized enterprises. This represents 30 per cent of Australia’s total number of aviation and aerospace firms, making Queensland a major hub for the industry in the Asia-Pacific region.
Winning bid Brisbane Marketing and industry partners made a financial contribution to assist in marketing and promotional activities to ensure the 2016 summit was a resounding success.
The Convention Bureau also worked closely with CAPA and industry partners to maximise sponsorship and delegate attendance in the lead-up to the summit.
Special offers tailored specially for CAPA 2016 delegates at Tangalooma Island Resort in pristine Moreton Bay and Spicers Hidden Vale Retreat were designed to help them discover more about the surrounding region.
“Bringing airline decision-makers to Brisbane, the CAPA Summit offered the opportunity to showcase our city’s expanding aviation, tourism and travel credentials. Hosting the summit also aligned with our plan to procure new priority direct flights to Brisbane. This successful outcome was a result of a Team Brisbane collaboration involving the Brisbane Convention Bureau and our supporting city partners.” Rob Nelson, Brisbane Convention Bureau General Manager