ATEC event to showcase the region to tourism representatives
A full day of business sessions will be held at The Pullman Reef Hotel Casino tomorrow, followed by an evening function at Cairns ZOOM & Wildlife Dome’s Wildlife Terrace.
On Friday, participants will split into teams, with iconic North Queensland animals as their mascots for a social media challenge across many attractions around the region, from reef trips to the rainforest, followed by a farewell dinner at the new Ochre Restaurant.
CaPTA Group director of sales & marketing Ben Woodward said the theme this year had been chosen to reinforce the region’s status as the premier gateway to the Great Barrier Reef.
“A key part of the theme is to incorporate the other aspects of our region that make us stand out, such as World Heritage Rainforest, native wildlife, indigenous culture, stunning beaches, and the accessible outback, and how these aspects translate across all tourism markets,” he said.
“In light of the very positive year for inbound tourism, not just in our region but across the country, this event is also the perfect opportunity to send a clear message to our industry colleagues that North Queensland, encompassing the Whitsundays through to the tip of Cape York, has entered into a period of recovery.”