Canberra Convention Bureau sees a 46:1 return on government investment over 12 months
A total of 22,249 delegates attended events organised by the Bureau in 2015/16, including 1855 international delegates. This equates to 65,520 bed nights for Canberra hotels with each delegate spending an average of $537 per day during their stay.
“Having grown by 18 per cent in the past year, our local tourism industry now employs almost 16,400 people and contributes $2 billion to the Territory economy – the highest growth rate of any state or territory in the country,” said ACT Chief Minister Andrew Barr. “Business tourism plays an important role in the success of our tourism sector.
“There are so many ways we can grow our business tourism, and direct international flights have opened up new markets for our city when it comes to attracting business events. The ACT Government will continue to support the Bureau, particularly to attract more conventions to the National Convention Centre, which received a $5.3 million upgrade in the 2015-16 ACT Budget, as well as other hotels and events spaces in the national capital.”
Canberra Convention Bureau CEO Michael Matthews says demand for what Canberra offers is only continue set to increase.
“The outstanding result this year has been due to the extraordinary work of the Canberra Convention Bureau team,” he said. “We have developed a national and international strategy to bring business events to our city, and the hard work is paying off.”