China to overtake NZ as Australia’s biggest tourism market
The latest Overseas Arrival Data released by the Australian Bureau of Statistics shows China is close to overtaking New Zealand after recording double-digit growth in the number of visitors in the 12 months to July 2017. The data shows 1.35 million New Zealanders visited Australia during the year, while China was close behind with 1.29 million visitors.
“The gap between New Zealand and China is closing by the day, with NZ now only 65,000 visitors ahead of China which is growing at five times the pace,” said TTF chief executive Margy Osmond.
“While China is leading the charge, there continues to be solid growth across Asia, with seven of our top ten source markets in Asia and double-digit growth in a number of Asian countries including Japan (11.7 per cent), South Korea (10.2 per cent) and Hong Kong (10.1 per cent).
“Percentage wise, the biggest mover in the top 10 has been India, with international arrivals 15.5 per cent higher in the year to July 2017 compared to the year to July 2016, which represents an additional 38,100 arrivals over the past 12 months.”
Despite the growth, the 8.1 per cent increase in the total number of visitors is the slowest annual growth rate since December 2015.
“While there is much to celebrate in the news we welcomed 8.6 million overseas visitors in the year to July 2017, we cannot afford to take this growth for granted and must continue to invest in measures such as destination marketing to ensure that our tourism sector continues its current golden run well into the future,” said Osmond.