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Call to boost regional business events in NSW Monday, April 22, 2013 by Editor

Tourism Accommodation Australia (NSW) has asked the NSW government to contribute $400,000 in annual funding to help attract business events to regional areas within one to three hours of Sydney such as the Central Coast, Blue Mountains (pictured), Illawarra and the Hunter. 

The need for regional business events funding was identified as a strategic priority in the Visitor Economy Taskforce Report, endorsed by the NSW Government in late 2012. 

“Currently mid-week occupancies in regional NSW average less than 50 per cent,” said TAA (NSW) director Carol Giuseppi.

“To attract investment to regional areas and ensure accommodation providers have a sustainable business long-term with important flow-on benefits to the local economy, it is vital we boost mid-week business opportunities. 

“Everyone benefits – employment is higher as is the visitor-spend in surrounding operations like restaurants, cafes and entertainment. Ultimately, this provides increased economic security for associated businesses and workers.”

Giuseppi said the hotel accommodation industry is prepared to meet the funding dollar for dollar ensuring $800,000 would be available annually to boost business event sales activities in regional areas.

“A viable business events sector in regional NSW will contribute significantly to improving the profitability and thus sustainability of accommodation hotels and serve to encourage reinvestment in local businesses,” she said.

“It will also enhance the economic, national and international profile of regional NSW.”

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