You are here:  Home  >  Destination Guide  >  Australia


Download PDF



Australia’s beautiful beaches and sweeping landscapes are well-known. But it’s the truly unique offerings that can transform your next incentive from ordinary to extraordinary. State-of-the-art venues and world-class accommodation can be found in the cosmopolitan cities and paradise landscapes. This infrastructure is complemented by unique wildlife, top food and wine and countless experiences that deliver the ‘wow factor’.

It’s Australia’s diversity that will enable you to meet the demand for more innovative events and create the perfect programme, unrestricted by ‘one size fits all’ experiences.

Australia’s business events industry is equipped to deliver customised programmes that will boast once-in-a-lifetime incentive activities that will leave groups inspired.

As a popular destination for businesses and associations many organisations are reporting real results from an event in Australia. It’s not just a destination of sandy beaches and outback adventures, but a place that stimulates creative thinking, a fresh approach and business results.

Add the wow factor: think, a private recital at Sydney Opera House or a traditional feast in the outback prepared by a famous indigenous chef, exclusive dining under the stars at Uluru (one of Australia’s most famed landmarks) with a local astronomer.

Food and wine: think, foraging for delectable truffles before a private cooking demonstration by a renowned Australian chef; an exclusive wine tasting at the likes of Penfolds vineyard; catching abalone off the coast of Kangaroo Island before enjoying a freshly caught feast on the island’s shores.

Major events: for a big bang, include a major Australian sporting event or festival. Consider the likes of the Australian Open Tennis Championships and Ashes Cricket Tour; Vivid Sydney festival of music, light and ideas; the Melbourne Cup horse racing extravaganza; or the delectable Noosa International Food and Wine Festival.

Kelly Maynard
Trade Programs Manager | Business Events Australia | Tourism Australia
T: +61 2 9361 1733
E: kmaynard@tourism.australia.com
Office: Level 29, 420 George Street Sydney NSW 2000



GMT+8 – +11 (varies by location/daylight saving)



Australia is less than a day’s flight from the UK. Daily flights operate from many UK airports to many of Australia’s international airports. Sydney and Melbourne airports are the most popular gateways and there are also international airports in Adelaide, Brisbane, Broome, Cairns, Canberra, Darwin, Gold Coast, Hobart and Perth.
Australian airports are modern and well-organised, so it’s easy to find your way around. Transferring from an international flight to a domestic flight is fast and simple, providing easy access to your destination. Qantas, Virgin Australia and Jetstar are the largest domestic carriers.
Driving Australia’s vast network of well-maintained roads is a great way to see some of the most beautiful parts of the country. Coach and train travel are also convenient, affordable and scenic ways to discover Australia.


All of Australia’s international airports have regular bus, train and taxi connections along with private transfers to and from the city centres. Add the wow factor with different transfer options between activities. Think, fire engines, Harley Davidsons, helicopters, jet boats, seaplanes and more.


Australia offers all sorts of corporate social responsibility (CSR) opportunities. Plant trees with a note from the company in a rainforest restoration area; support local conservation projects and aid hatching turtles on Mon Repos beach; take part in a dot painting workshop and commission a company artwork, giving proceeds back to the local indigenous community.


Australia’s pleasant climate makes it a fabulous destination all year round. Even in winter groups will enjoy blue skies and warm, bright days (with some northern destinations boasting more than 300 days of sunshine a year). Please note that Australia’s seasons are the opposite of those in the Northern Hemisphere.


You will need a current passport to enter Australia, valid for at least six months after your date of return. All visitors to Australia must have a valid visa to enter Australia (other than New Zealand passport holders who will normally be granted a Special Category visa on arrival, provided they meet health and character requirements). The passport you hold determines whether you can apply online for a visa, or if you need to lodge another type of visa application.


1st January: New Year’s Day
26th January: Australia Day
25th April: ANZAC Day
Friday before Easter Monday: Good Friday
First Monday of April: Easter Monday
25th December: Christmas Day
26th December: Boxing Day

These public holidays are observed nationally. Further public holidays are observed in Australia’s states and territories. Public holidays usually fall on Mondays, creating extended weekends so ensure all flights and accommodation are booked in advance. If your group is transferring via road, traffic will be busier than usual.


Australia’s wide range of experiences is helping planners meet the increasing demand for more innovative events, transforming programmes from bland to brilliant to deliver the ‘wow factor’ and fulfil clients’ needs.

Signature experiences include:

  • Climb Sydney Harbour Bridge and have a team photograph taken 134 metres above the harbour, framed by the dazzling city, leafy green suburbs and glittering blue waters.
  • Enjoy a champagne reception and exclusive catamaran cruise to the breathtaking Great Barrier Reef to snorkel or scuba dive among the colourful displays of coral and tropical fish.
  • Ride camels around the base of Uluru at dawn or dusk and watch the landmark seemingly change colour from ochre to burning red.
  • Join a local conservationist on Kangaroo Island to meet wild kangaroos, koalas, sea lions and pelicans before a lavish stay at the multi award-winning Southern Ocean Lodge.
  • Attend a private recital with a famed opera singer at Sydney Opera House, accompanied by fresh seafood refreshments and sparkling Australian wine.
  • Take a private helicopter tour over the Twelve Apostles: iconic stack formations on the Great Ocean Road.
  • Take an Aboriginal guided tour of the Kimberley, a typical Australian outback with vast gorges and waterfalls (the inspiration for Baz Luhrmann’s movie, Australia).
  • Explore one of the whitest beaches in the world, Whitehaven on the Whitsunday Islands (the sand here is so pure that only NASA is allowed to remove it for use in satellite dish reflectors).
  • Charter a private yacht and sail the shores of the Whitsunday Islands, 74 tropical islands that boast one of the whitest beaches in the world and access to the Great Barrier Reef.


Australia’s original venues help meet an increasing demand for more innovative ways to host a corporate event. Examples include:

  • Desert Cave Hotel, South Australia: offers convention facilities for up to 180 delegates and underground accommodation where guests can experience the rugged and beautiful outback on the door step of the opal fields of Coober Pedy.
  • Brisbane Powerhouse, Brisbane: boasts two theatres for up to 7,000 delegates and conference and rehearsal rooms in a former power station and is one of the most innovative and lively arts centres in the world.
  • The Crystal Palace Venue at Luna Park, Sydney: caters for 50 to 1,300 guests for small functions, large gala events and conferences in a restored 1930s amusement park with exceptional views of Sydney’s iconic harbour.

Additionally, the country’s state-of-the-art facilities and picturesque landscapes offer the perfect cocktail for unique and memorable gala dinner experiences. Groups can:

  • Dine under a glittering canopy of stars overlooking the iconic wonder of Uluru while a resident ‘star-talker’ takes the team on a journey through the southern night sky.
  • Enjoy sunset cocktails and dining at O’Reilly’s Rainforest Retreat in the Gold Coast Hinterland before embarking on a guided spotlighting walk to view nocturnal wildlife.
  • Dine alfresco on Perth’s famous Cottesloe beach, where white sands meet the crystalline waters of the Indian Ocean.
  • Get glammed up for a bespoke gala event with A-list performances and costume-dressed staff at The Star – Sydney’s premier location for fine dining and entertainment.


An overseas business event packed with once-in-a-lifetime experiences is a popular way to motivate employees and increase sales.

Australia has a range of specialist team building companies with expertise in inspiring employees and building team spirit to support a business’s objectives, strategy and culture. To maximise a business event in Australia, consider a team building experience such as sailing yachts on Sydney Harbour or taking a dot painting workshop with an Aboriginal community in the Australian outback.

Other signature team-building activities include:

  • Star in your own Australian blockbuster
  • Engage Melbourne-based team building specialist Big Stick Adventures to offer your team the chance to create their own movie with an Australian backdrop and experiences. Then preview the film at a red carpet finale event
  • Go backstage at one of the world’s most iconic venues
  • Take a backstage tour of the iconic Sydney Opera House and walk in the footsteps of legends such as Pavarotti, Cate Blanchett, Vladimir Ashkenazy and the Foo Fighters. Stand on the world-famous Concert Hall stage, take up the conductor’s baton in the orchestra pit or get a sneak peek inside the stars’ dressing rooms
  • Wander off the beaten track
  • Charter a plane with Air Fraser Island and fly your group from the Gold Coast to discover the world’s largest sand island. Landing on Fraser Island’s 75-mile beach, the team will step on to a red carpet, greeted by suited porters and a fleet of hummers to continue the adventure in style.



[wpgmza id=”1″]




An event planner,
An incredible destination crammed full of money-can’t buy adventures and experiences.

An event planner,
Despite reservations about being able to experience Australia within a week, bearing in mind the travel time, it is very ‘do-able’ destination!

An event planner,
Every day I ticked something new off my bucket list! Scuba diving the Great Barrier Reef, holding a koala, climbing Sydney Harbour Bridge… Australia seems to be a country full of incredible places just waiting to be explored.

An event planner,
Superb programme in a sensational destination – Sydney and the Great Barrier Reef make a pretty unbeatable combination.

An event planner,
Going to Australia was like winning a once-in-a-lifetime trip. I had a fantastic experience getting to do things I could have only dreamed of.



Going to Australia was like winning a once-in-a-lifetime trip. I had a fantastic experience getting to do things I could have only dreamed of.

Pitching Australia to your clients

Sample programes:

Pitching Australia to your clients has never been easier. Business Events Australia’s online pitching toolkit offers you travel information, handy hints, imagesvideosprogram suggestions andproof points on why there’s nothing like Australia for business events.

View a handy map and learn more about each of Australia’s key business events destinations.

View itineraries for the likes of CairnsMelbourneNorthern TerritoryPerthSydney and the Whitsundays at businessevents.australia.com.




Convention venues

Australian convention bureaux contacts




Case studies

Why Australia