CINZ and Tourism New Zealand continue collaborative approach to grow business events
The two companies have re-signed a Memorandum of Understanding (MOU) for the fifth year, confirming cooperative activity in the promotion of international business events to New Zealand.
Tourism New Zealand will continue to drive global marketing campaign activity and operate the Conference Assistance Programme to secure large international conferences.
Tourism New Zealand chief executive Stephen England-Hall said the organisation will continue to support CINZ’s Australian trade events.
“With the increased focus on international business events as a factor in this country’s economic growth the MOU ensures full collaboration on the most meaningful opportunities,” he said.
“And the results are strong with International Visitor Survey figures detailing that conference and convention arrivals were up 11 per cent (70,688) for the year end June 2017. Additionally, New Zealand rose four places in the most recent International Congress and Convention Association data to 12th spot in Asia Pacific and 47th spot in the world. Clearly our focused approach to partnering works.”
CINZ chief executive Sue Sullivan said CINZ’s program of work continues to be enhanced by the MOU.
“We work in partnership in the Australian market place, leveraging the relationships to maximise the opportunities for New Zealand and our members,” she said.
“We continue to use the 100% Pure New Zealand message in all marketing activities as the overarching destination message. We will continue to work to develop the annual trade show MEETINGS with a real focus on the buyers beyond Australia.”