Convention bureaux providing export opportunities for Australian SMEs
The analysis is contained in the latest International Business Events Forward Calendar, which has been produced by the Association of Australian Convention Bureaux (AACB).
Since January 2018, there has been an 8 per cent increase in the number of international business events secured for the future by AACB members.
“We’re expecting more than a quarter million international delegates to attend these business events,” said Andrew Hiebl, AACB’s chief executive. “To put that number into perspective, they would fill more than 530 Qantas A380s. Further, these business events will exceed one billion in direct delegate spend, surpassing previous forward projections.”
Minister for Trade, Tourism and Investment Simon Birmingham welcomed the news.
“Several of these events are supported by Tourism Australia’s recently launched Business Events Bid Fund Program, which is helping to grow the business events industry in Australia,” said Birmingham. “I’d like to congratulate the AACB’s members on the work that they do in attracting business events to Australia.”
Half of the confirmed international conventions include a trade or exhibition component, giving Australian businesses a chance to showcase their products to an international audience without leaving the country.
“Business events not only stimulate trade for those who would otherwise be unable to access these buyers, but they also promote innovation and the knowledge economy, and raise the profile of these Australian small businesses on the global stage,” said Hiebl.
“This outcome has been driven by the strength of Australia’s industry leaders who lead these bids and financial support put forward by the public and private sector – overlaid by the fact that Australia is a safe and highly desirable destination to hold an international event.
“While these latest results are encouraging, the global market for business events is still highly competitive.”