In memory of the legendary event producer David Grant, the fellowship gifted Cahn with $10,000 to pursue a project that would help expand her creative thinking, knowledge and professional development in the events industry. She chose to attend C2 Montreal in May, one of the world’s leading creative industry events.
“It definitely matched the hype,” she said. “It was a truly immersive experience and every corner I turned there was something new and interesting to discover. It was jam packed with interesting content, unique networking opportunities and was filled with endless inspiration. I loved it!
“There were so many outstanding presentations including Snoop Dog, who shared his secrets to success and Sebastien Bazin, CEO of AccorHotels, who challenged us to really think about how we deliver to our customer because, ‘transformation will never, never end.’”
Back in Sydney, Cahn says was forced to think big by C2. “I was most inspired to ‘think wider not just deeper. The theme of C2 2018 was ‘transformative collisions.’ The notion was reinforced that it is at the intersection between seemingly conflicting industries, interests and ideas where innovation occurs.”
Describing the Australian events industry as “often leading the charge” in terms of creativity and the way we use technology to enhance live experiences, Cahn is now keen to attend the local edition of C2 in Melbourne this October.
Katerina Grant, director and founder of Kat & Co, said the fellowship is a fitting way to honour David, “who is arguably Australia’s best ever event producer”.
“For the inaugural grant we received an enthusiastic response from the next generation of our industry, including event management graduates and emerging industry professionals,” she said.
Cahn was picked from a shortlist of three finalists for her “carefully considered plan” for her creative endeavour. The future of the fellowship looks bright after such an auspicious start.
“Currently the award sits within the events industry and interest in the award has primarily been from event coordinators looking to develop their creativity and harness their skills in becoming a dynamic creative producer,” said Grant.
“Our vision for the project is for it to offer creative opportunities for all areas of the events industry and broader creative industries Australia wide.
“David’s signature trail blazing style continues to inspire the event industry and remains at the forefront of legendary events delivered in this country. Today with social share-ability leading the conversation, international exposure and collaborative approaches, there is a real opportunity for ground breaking creatives to not only stand out locally but also reach a much greater audience around the world.”