Potentially more than $1b in delegate spending up for grabs over the next decade
“More than 360 international business events will be held through until September 2023, according to the AACB Forward Calendar,” said AACB CEO Andrew Hiebl.
“More than 190,000 global experts, thought leaders and influencers will travel from overseas to attend these business events, with total delegate expenditure expected to top $750 million.
“The analysis found one in four business events attracted to Australia by the AACB’s members are in the health sector, while one in five business events attracted to Australia are in the professional, scientific and technical services sector.
“The analysis provides tangible evidence of how competitive the international business events market is – there were 235 bids that Australia made for business events across the next decade which were unsuccessful.”
One in five business events attracted to Australia are in the professional, scientific and technical services sector (totalling 48,000 delegates). While financial/insurance services and retail trade sit and sixth and seventh respectively for number of international events on the forward calendar, they rank third (26,000) and fourth (23,000) for number of delegates attracted. More than half of international meetings and conventions are known to have a dedicated trade component.
AACB members also have 157 international business event bids on their books worth an estimated $350 million, which will attract around 85,000 international delegates to Australia if successful.