Belle Laide and Tourism Australia celebrate Event Awards win for Dreamtime 2015
The award recognises an event that has best achieved the business outcomes and reflected the culture and identity of the host organisation or brand.
“Dreamtime is our signature event for promoting our world-class offering to business events decision makers and because the event is held every two years it is vital that we leave a lasting impression that will translate to future business for Australia,” said Tourism Australia managing director, John O’Sullivan.
“Not only did Belle Laide Events successfully bring to life Tourism Australia’s theme for Dreamtime 2015, ‘Adelaide –Welcome to our home’, but they also demonstrated first-hand Australia’s exceptional business events capabilities through their event delivery of the Business Session and Dinner.”
Mark Taylor, director of Belle Laide Events, said they were “incredibly proud” of Dreamtime and the outcomes it produced.
“So much good energy went into this project from everybody involved and it is great to see this recognised by the events industry,” he said. “It was a pleasure working with Tourism Australia and our amazing suppliers from South Australia and all over the country to help promote Australia as a world class business events destination.”
The Dreamtime Business Session was attended by more than 60 Australian sellers who hosted dedicated face-to-face meetings with over 100 international buyers and media.
The event was designed to represent the Australian landscape, with theming featuring bespoke water-colour graphics evoking the beauty and diversity of Australia. Morning and afternoon tea were delivered by mini hot air balloons and bicycles in a picnic style format, while lunch featured cooking stations showcasing South Australian produce.
The Dreamtime Dinner, held at the National Wine Centre, celebrated South Australia through the stories of its people. Each course was introduced by a short film featuring the South Australian personality involved – Hagen Stehr presented the story behind his Hiramasa Kingfish in Port Lincoln, Ben Bryant introduced the Jacob’s Creek Centenary Shiraz and the Barossa Valley, and as a final surprise after a short film about his passion for chocolate, Steven Ter Horst appeared in person to create the Dreamtime dessert for guests.
The Dinner featured unique touch points including personalised mail boxes for guests. As guests departed, they were encouraged to “check for mail” – and found a miniature koala, handmade in South Australia, in their mailbox.
“Dreamtime continues to deliver wins for the Australian business events industry,” said O’Sullivan. “Along with this award, the showcase has generated over 80 leads and 18 confirmed pieces of business for sellers, as well as over 150 pieces of media coverage.”