EEAA and Mumbrella partner to launch new industry award
The agreement includes the introduction of a new award – The Best Use of Face-to-Face/Interaction Marketing Through Events – at the 2017 Mumbrella Awards, to be held on June 29.
EEAA chief executive Joyce DiMascio said the new award was a key part of the Association’s strategy to put the spotlight on the power of exhibitions and events.
“One of the EEAA’s strategic priorities is to advocate the strengths of live events and to encourage those who influence marketing spend to invest more in events,” said DiMascio.
“The Mumbrella Awards last year attracted 570 entries from across all areas of the marketing mix. EEAA is honoured to position the events channel alongside other marketing channels at this leading industry event which is attended by more than 1000 people.
“We are pleased to be working with Mumbrella, a company which has derived so much success from its events and conferences. We look forward to an ongoing partnership with them and encourage our Members to get behind this new award.”
Mumbrella awards curator Alex Hayes also welcomed the partnership.
“As the biggest awards show in the media and marketing industry in Australia, we’re constantly looking to innovate and push new channels and events is certainly a growing area of interest where marketers are thinking more creatively and seeing results,” Mr Hayes said.
“This new category will help showcase the best in class marketing happening in this field, and we encourage EEAA Members to get entries in by 24 March.”
The new award will recognise the best use of face-to-face marketing tactics by a sponsor or exhibitor at an event, trade or consumer exhibition or show, or standalone experiential marketing execution.