New international research partnership to improve benchmarking on a global level
The partnership will improve the quality of data collected by the association for its annual Market Monitor, as well as allow the industry to be benchmarked against the rest of the world.
“It will breathe new life into our research and will also open up new opportunities for the Association and our Members to better understand Australasia’s performance against the rest of the world,” said EEAA president Spiro Anemogiannis.
“Explori joined our Leaders Forum earlier this year and delivered one of the event’s most compelling presentations, showcasing the insights they have gleaned from data gathered from exhibitions and exhibition organisers from all around the world. They are building an impressive global databank that will allow us to benchmark our industry’s outcomes.
“We are proud to join the network of industry players that are helping to build a critical mass of data globally, resulting in better intelligence on the performance and outlook of our industry, here and around the world.”
Explori CEO and founder Mark Brewster said the partnership would help to increase the ‘richness of data from the region’, contributing to the quality of the company’s global benchmarks and benefiting the industry as a whole.
“The exhibition market in the region is dynamic and innovative and EEAA plays a huge part in driving this,” Brewster said.
“The Explori team are experts in delivering research projects to the exhibitions industry and in addition we hold some of the most comprehensive benchmarks on show performance across the globe. We believe that this relationship will give EEAA members greater access to insights both locally and globally that will help them make the most of opportunities for growth.”