Associations Forum report finds that convention bureaux are under utilised
The report found that over 70 per cent of participants stated that those responsible for organising their events were in-house staff, with an average team of two people, and the largest comprising 10 people. Two thirds (65 per cent) of respondents ran a conference with an attached trade exhibition, and 80 per cent of respondents ran their major event annually.
Delegate numbers to major events have been increasing since 2014. However, associations are still working hard to capture their membership, with around 60 per cent citing that less than half their membership attends their major event.
The survey also asked questions about where events are being run, factors influencing the decision-making processes, international events, and the trends within the association events sector.
“Convention bureaux are being under-utilised with over half of the survey participants never having used these services,” said Philippa Shelley Jones, communications & marketing manager at Associations Forum.
“Associations have the potential to bid for and win more events with the help of a bureau and need to explore these opportunities.”