Digital marketing strategist to present at EVOLVE 2019
Customer journeys are the buzzword of the moment, with Zeederberg asking what value to they provide to an organisation, and how can they be used to really improve business outcomes?
Zeederberg is managing director at digital marketing strategic consultancy Zuni and has spent 20 years of his life helping brands use digital to drive business outcomes. His focus is helping organisations to integrate digital activity to drive better business outcomes, and he has been using customer journeys as the cornerstone for developing effective digital strategies for clients since he founded Zuni.
“This session will unpack why customer journeys have come of age, and how they can be used to put together a customer centric strategy, whilst still delivering channel-centric execution plans,” said Zeederberg. “The session will also cover common journeys in the event industry and provide examples and practical tips about how to develop your own journeys.”
Three key takeaways from the session will be what are customer journeys, and why is everyone suddenly so excited about them; the difference between a customer journey and a brand touchpoint map, and why it matters; and making sure you chose the right journeys to map, and examples of different experience map models that can be applied around events and different customers.