EEAA’s ‘Pulse’ shows exhibition industry in good health
The findings from the Exhibition and Event Association of Australasia’s (EEAA) annual Member ‘PULSE’ survey show that 40 per cent of organisers launched at least one new show in 2017 and 67 per cent plan to launch or host at least one new show in 2018. Of those who are planning a new show in 2018, at least 43 per cent expect they will deliver two or more new shows over the coming year.
EEAA chief executive Joyce DiMascio said the findings of the EEAA survey of Members showed that 67 per cent of organisers and 87.5 per cent of venues planned to launch at least one new show in 2018. She said of those who are planning a new show this year, at least 43 per cent expect they will deliver two or more new shows over the coming year.
“The findings signal that the industry is constantly evolving,” she said. “It also shows that our sector is nimble and responsive, creating exciting new marketplaces to meet the needs of emerging and new industries.
“For example, of the new shows planned for 2018, 35 per cent are technology-based, with a focus on space and satellite technology, and cybersecurity. Last year, we also saw a new show specifically for drones.”
The most popular sectors for new shows are technology (35 per cent) and health & wellbeing (35 per cent). Other sectors that will be home to new shows in 2018 are space & satellite, science/health, pet, accommodation, design, home, and lifestyle.
“Overall, the insights provided by the Association’s organiser and venue members shows a sector that continues to evolve with reports of healthy performance in 2017 and signs of continued growth in 2018,” DiMascio said.
“We look forward to exploring these findings in more detail via our upcoming annual Market Monitor research where we’ll dive deeper into the factors underpinning the performance and outlook of the exhibition and event industry in Australasia.”