Queensland calls on Flight Centre to market the state around the world
Tourism and Major Events Minister Kate Jones said the deal would build on a previous agreement that delivered a 38 per cent sales increase at travel expos in New Zealand and the UK.
“Flight Centre is an iconic Australian company with a global reach so the renewal of this highly successful agreement will ensure Queensland destinations remain top of mind for Australian and overseas visitors,” she said.
The 2017-2020 partnership will focus on Tourism and Events Queensland’s key target markets including New Zealand, the UK and Canada and will include a program of marketing campaigns, consumer promotions, travel agent education and training, product growth and event support, especially around the Gold Coast 2018 Commonwealth Games.
“Strategic partnerships with a brand and an icon as strong as Flight Centre are a valuable way of capturing consumer’s attention around the unbeatable experiences on offer in Queensland,” said Jones. “We know this new partnership with Flight Centre will help us grow Queensland’s $25 billion tourism industry.”
Flight Centre Travel Group managing director Graham Turner said the renewed partnership would pay off for Queensland’s tourism industry.
“We are delighted to extend our partnership with Tourism and Events Queensland,” he said. “We believe that we are now in a golden era for travel, characterised by cheap airfares, better in-flight services and greater choice for travellers.
“This new agreement will ensure that the Flight Centre Travel Group and Tourism and Events Queensland continue to work together proactively to highlight the state’s world class tourist attractions and to help grow visitor numbers as travellers from throughout the world capitalise on this golden era.”