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GCCEC rides wave of growth

By   /  September 9, 2016  /  No Comments

The Gold Coast Convention and Exhibition Centre (GCCEC) has recorded its best fiscal performance for a fourth consecutive year.

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The GCCEC saw an almost double digit rise in earnings for the last financial year

gccecThe GCCEC surpassed all previous end of financial year figures, contributing $303 million in economic benefit to the City of Gold Coast – an increase of 9.8 per cent on fiscal 2015.

The Centre welcomed 102 business events, including 69 national and international conventions that attracted 115,505 delegates for the 2016 financial year. The GCCEC also managed to grow its international convention business.

“We remain a destination champion, ensuring multi-level economic yield for business events on the Gold Coast,” said GCCEC general manager Adrienne Readings.

“Our values are hinged on service excellence through fostering a sense of community amongst our peers and clientele, which enable us to deliver record-breaking results for our stakeholders.

“The figures are especially encouraging seeing as the venue posted similar figures to that of last year, in the face of market challenges and unforeseen event cancellations.”

Readings says that the guest experience is key to the Centre’s success.

“We have been able to harness key learnings and improve operational efficiencies through profound investment and training in our most valued resource.

“By drawing on collective experience from all areas of our business, we are successfully integrating digitally-lead operational communication stratagems, whilst simultaneously shaping a more robust safety and security culture,” she said.

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