New appointment to capitalise on growing association market
The 2017-18 year finished with GCCEC surpassing all previous end of year financial results and providing a $372 million economic impact to the region – an increase of 14 per cent on 2016-17.
Underpinning its strong fiscal showing were 154 events and more than 722,000 guests who visited the Centre. Almost 76 per cent of events were in its core market of meetings, incentives, conferences and exhibitions.
“To ensure we keep up with the expected need, we’re in discussion with the Queensland state government to expand the Centre to deliver wider economic benefits,” said general manager Adrienne Readings.
“We’re looking forward to further highlighting the Gold Coast, Queensland and the Gold Coast Convention Centre when more than 1500 delegates from 500 sports federations gather here for the SportAccord in May. It’s the most significant meeting of international sports reps and is a direct legacy of the Gold Coast 2018 Commonwealth Games.”
The GCCEC has also created a new position to better cater for the association market which has recorded a 26 per cent rise in meetings held on the Gold Coast, with Natalie Donoghue taking on the role of business development executive. She will be supporting the GCCEC’s in-market reps Donna Kessler (NSW) and Sue Magi (Vic).