Cairns Convention Centre receives global innovation award for steel art
The roof was re-purposed into manta ray art pieces, designed by local indigenous artist Wayne McGinness from Aboriginal Steel Art, and given to stakeholders and past clients as a thank you for being a part of the centre’s 20 successful years of operation.
The AIPC Innovation Award recognises projects or initiatives that show creative thinking in the development of new approaches to any aspect of convention centre management, operations or marketing.
Cairns Convention Centre ran a sales and marketing plan, “What Do You Do With That Old Roof”, which generated positive national and international media coverage across print, digital and social media platforms.
General manager Ross Steele said it was an honour to receive the award out of the 17 international finalists.
“It is a reflection of how the Convention Centre team were able to turn what was a negative – being closed during conference season for a roof replacement, into a positive,” he said. “It also demonstrates that Cairns and the Convention Centre are at the cutting edge of industry ideas and innovation.”