Tech suppliers collaborate to launch the Event Tech Tribe

Currently working within North America, Europe and Australasia, The Event Tech Tribe includes mobile app provider ShowGizmo, registration platform Swoogo, onsite specialists TRC, content management system Hubb and audience engagement platform Glisser.

Founder and CEO of Swoogo, Leonora Valvo, was the pioneer of the concept and said the Event Tech Tribe ensures “service, technology and data are all connected in a flexible way to make your events world-class”.

“Data is at the heart of what we all do: technology is just a means to help you create truly ‘intelligent events’ – measurable, repeatable, scalable and evolutionary,” she said,

TRC founder and chief executive Greg Lazzaro said he is excited about the potential the partnership has for his customers.

“Ultimately, this is about excellent events. Building these strong relationships with key partners means we can continue to offer innovation after innovation,” he said.

“And the best bit is we’re flexible, we’re independent, and we’re complementary. We can help whether you need to work with two of us or all of us.”