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Global launch of The Iceberg

By   /  October 13, 2016  /  No Comments

A new industry campaign platform and distribution network promoting the value of meetings and business events to governments and business communities worldwide, has been launched at the recent IT&CMA in Bangkok.

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The Iceberg aims to foster global awareness of the value of business events

Photo: Peng Ee Ooi, head of IT&CM Events, and The Iceberg founder James Latham.

Photo: Peng Ee Ooi, head of IT&CM Events, and The Iceberg founder James Latham.

The Iceberg and its fortnightly e-newsletter Business Events World will begin in January, 2017. As a global resource, The Iceberg and Business Events World will further provide access to the industry`s leading information, association, education, and event resources whilst creating a shared global economy for the campaign partners.

Speaking at the launch, founder James Latham, from specialist industry agency Fred Productions, says he has received overwhelming support from the channel`s founding partners, which include CIM Magazine.

The Iceberg is an `open source` to share any example, or story, which places face to face communications at the heart of a sustainable city, business community, or wider knowledge economy,” said Latham.

“Trust and connectivity among knowledge based individuals and communities is where the growth curve begins. This is why business and professional events are such essential forms of connectivity.”

Providing access to co-existent case study archives, research, white papers, and economic impact data, the new channel will lead with the Joint Meetings Industry Council’s (JMIC) rigorous series of case study events titled: The Value of Meetings Case Study Program.

This series, to be published through 2017-19 by the University of Technology, Sydney, will inform governments and their policymakers of the broader knowledge transfer, trade, professional development, healthcare, and other societal outcomes that derive from hosting business and professional events – the result of investments in meetings infrastructure and destination marketing on the part of government.

Joachim Koenig, president of JMIC, said that the communications component of the JMIC Case Study Program has always been seen as a critical element in the overall initiative.

“Successfully creating The Iceberg as a vehicle to promote program results will make a huge difference to the impact we achieve,” he added.

“Both our colleague James Latham, who initiated and promoted the platform, and JMIC members who have put their support behind this initiative are to be congratulated on stepping up to advance not just this specific program but the overall industry objective of demonstrating the extent to which meetings, incentives, conventions and exhibitions support a whole range of global economic and societal priorities.”

By the time the initial two-year collaboration concludes in 2019, it is anticipated that The Iceberg will host access to at least 24 academic case studies across every genre of business or professional event and across multiple industry and government sectors.

 

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  • Published: 11 months ago on October 13, 2016
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  • Last Modified: October 13, 2016 @ 2:07 pm
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