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Hong Kong locals star in new campaign

By   /  February 16, 2017  /  Comments Off on Hong Kong locals star in new campaign

Hong Kong locals are the stars of a brand new marketing campaign titled “Best of All, It’s in Hong Kong” that highlights the diverse local experiences across the city.

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New tourism campaign reveals best of Hong Kong through locals’ eyes

The campaign, which debuted at an industry event in Sydney last night, includes four videos that highlight Hong Kong’s key areas of appeal, featuring local personalities.

Three-star Michelin chef Umberto Bombana explores the city’s gourmet dining; designer Anais Mak promotes fashion and entertainment; actor and pilot Michael Wong highlights family adventures; and movie star Sean Lau shows off the great outdoors.

Hong Kong Tourism Board regional director Andrew Clark said the campaign aims to highlight the contrasting experiences Hong Kong has to offer from a local’s perspective.

“Australian travellers, of all ages, are savvier than ever, desperate to find that authentic, off-the-beaten-track, local experience while on holiday. This campaign aims to provide snapshots of these encounters and offers a different take on Hong Kong for those first-time and repeat visitors considering their next trip,” he said.

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  • Published: 6 months ago on February 16, 2017
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  • Last Modified: February 16, 2017 @ 2:27 pm
  • Filed Under: International News

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