Increase in both exhibitors and hosted buyers at IBTM Americas
Over 12,500 pre-planned meetings were held during the two-day event, with more than 400 exhibitors at the show, representing a 50 per cent increase on last year, with international exhibitors making up 54 per cent of the total.
More than 785 Hosted Buyers attended from across North America, Latin America and Europe, 45 per cent up on last year.
The event also featured a schedule of over 50 tailored knowledge sessions accredited by the Event Industry Council. Also new this year, was a special trends and innovations showcase on day two – a programme of tailored presentations given by industry leaders on the latest and most cutting-edge industry developments and how they could impact future events.
“We’re delighted with our first successful edition of IBTM Americas with its new, broader geographic remit,” said David Hidalgo, show director at IBTM Americas.
“With the market in Latin America still very much in its ascent, we are looking forward to continuing to grow this event, and we will gather and assess all of the feedback from this year to ensure that our event continues to not only help people do business, but also inspires them to create their own extraordinary events.”