ibtm china helping build Beijing’s profile as an international MICE destination
The show attracted 400 hosted buyers from over 49 international destinations as well as 360 exhibitors from 26 countries. It also launched the new Innovation Zone, which was designed to give suppliers of innovative technology for the meetings and events industry a platform to showcase their products to the Chinese MICE industry.
“In the past 11 years starting from 2005, ibtm china has become the only state-level MICE international exhibition in China and is a large and successful MICE-dedicated international exhibition in Asia. ibtm china 2016 plays a significant role in building Beijing into an international MICE tourist destination,” said Cao Pengcheng, deputy director of Beijing Municipal Commission of Tourism Development.
Cici Chen, senior project manager at ibtm china, said they had received positive feedback from our exhibitors on the quality of buyers attending the show.
“The strategy for ibtm china when it launched was simple – to provide the platform for the development of the meetings industry in China and the immediate region, bringing together the inbound, outbound and domestic markets and that remains at the heart of what we do today,” Chen said.
“The feedback we’ve had to date has been very positive and continues to cement our position as a successful international MICE show in China. As a team we continue to be dedicated to developing and evolving ibtm china to meet the needs of the industry and look forward to welcoming you next year for another successful edition of ibtm china.”