IBTM World sees record number of appointments across the four day show
Some 3000 exhibiting companies from over 150 countries were joined by 3463 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions.
IBTM portfolio director Kerry Prince said they spent the 12 months leading up to the show analysing and sourcing data to better implement any changes to this year’s edition.
“On the back of this we made several changes and innovations, including introducing an enhanced Hosted Buyer programme, adding two renowned keynote speakers to the education programme and introducing the Start-Up Pavilion for new and emerging tech companies,” she said.
“It has been fantastic to see first-hand the positive impact of the changes we’ve made. Ahead of the event we broke our record for the number of appointments made and not only have we received very positive feedback on the quality of those meetings, and seen deals done on the show floor, but also, we’ve been able to manage and reduce the number of ‘no-show’ appointments – all of which makes a real difference to our attendees.”
At the Meetings Leadership Summit, which took place on the eve of the show opening, Dr Rob Davidson was awarded the IBTM Lifetime Achievement Award.
Sciensio was judged the overall winner of the IBTM World Tech Watch Award, for its Concierge Eventbot, which also won the Audience Engagement category. Concierge EventBot is a chatbot that has been specifically developed for events, enabling event organisers to easily share information and logistics with their attendees in a valuable and accessible way.