ibtm world to beta test Compass way-finding app in Barcelona
The enhanced ibtm world show app has several enhanced features, including an updated route planner, the ability for exhibitors and hosted buyers to rate the quality of meetings and a new functionality for hosted buyers to scan badges allowing them to take away a database of exhibitor contacts.
The new IBTM World Compass (Beta) app provides delegates and visitors an easy to follow, interactive way to navigate around the 240,000sqm Fira Gran Via venue. By entering the user’s precise location and final destination, the app uses a system of image recognition via floor tile marking to guide users to the exact location they require.
“ibtm world is a very large show with hundreds of exhibitors to visit, appointments to attend and fantastic speakers to see,” said Kerry Prince, portfolio director, ibtm world. “We’re very conscious that our attendees are always looking for new ways to maximise time at the event, and we are constantly looking at how we can best support them in doing that with the latest technologies and innovation.”