Tokyo to host the second BestCities Global Forum following successful inaugural event in Dubai
Hosted in partnership with Dubai Business Events and Professional Convention Management Association (PCMA), the Global Forum covered a range of relevant topics such as advancing the purpose of international association meetings through long-term legacy development, improving the benefits of association meetings to the host community and creating strategic partnerships with destinations.
Along with insightful Q&A sessions with associations sharing practical examples of best practice, one of the core take-aways from the Forum was the benefits for associations in focusing on simplicity when conveying their meetings and organisation’s brand values.
Workshops further armed delegates with the practical tools to help meeting organisers unlock the collective intelligence of their colleagues, in order to discover new creative and innovative ways of engaging with their association members.
“The Global Forum is the ideal example of the collective strength BestCities provide our clients as an Alliance, championing inspiring thought-leadership and practical and hands-on support in association legacy development,” said BestCities board chair, Jonas Wilstrup, Convention Director of Wonderful Copenhagen Convention Bureau.
“That we can deliver that support in a fun, informal and engaging environment, rich in education and networking opportunities, makes it a win-win for associations.”
The second BestCities Global Forum will take place in Tokyo in December 2017.
“That we are already receiving enquires about next year’s event is a testament to the positive word-of-mouth generated from Dubai’s success,” said Wilstrup.