Incredible Impacts Programme shows the impact of meetings beyond delegate spend
The three associations from across the globe will each receive US $7500 towards future projects, in recognition of their hosted events going “beyond tourism” in areas such as legacy development, sustainability and accessibility.
Announced at the ICCA Congress in Prague, the winners are the International Society on Thrombosis and Haemostasis – World Thrombosis Day Campaign; World Parkinson Coalition – World Parkinson’s Congress; and World Confederation for Physical Therapy.
Showcasing a diverse range of events, the successful associations demonstrated a well-thought-out approach to ensure their events made a difference beyond what was happening within their venue walls.
Placing a global spotlight on the often overlooked and misunderstood condition of thrombosis, the ISTH’s World Thrombosis Day campaign organised more than 8200 events across the globe in 2016. The team demonstrated creative thinking in a number of ways, reaching beyond tourism, with one standout example being their annual Twitter Chat digital event. By creating a platform for people to talk about the condition, sharing expert advice and insights, the project garnered 45 million impressions worldwide.
A unique global forum that opens dialogue on the latest scientific discoveries and medical pioneers relating to Parkinson’s Disease, the WPC describes their four-day congress as a ‘Parkinson Festival’. Judges were particularly impressed with their “Patients Included” element of the programme, through which people with Parkinson’s become part of the discussion and decision-making process.
From covering travel costs for attending patients to free webcasts of their educational programmes being made available to communities worldwide, judges commended WPC on their fresh approach to inclusivity and accessibility.
The final winner, WCPT is the largest global gathering of physical therapists where the latest research, practice, education and professional issues are shared in a bid to make positive change to global health. The association places a large focus on creating knowledge transfer opportunities with its attending and non-attending audiences, via their effective use of social media and by sharing outcomes from the congress proceedings free of charge post event.
The legacy of WCPT’s conference is the result of a number of activities: public outreach activities, fund raising for pubic engagement in physical activity, a school competition getting pupils to create movement break videos and the “Gift of Congress”, supporting delegates from low resource countries.
Paul Vallee, managing director of BestCities, said he hoped the grant has helped shine a light on ways associations can incorporate innovative thinking and good practice into their future events, demonstrating the sometimes simple ways that this can be successfully achieved.
Martin Sirk, CEO of ICCA, said it was the start of something really special.
“Incredible Impacts will inspire many other associations to either share their great stories, or to initiate similar projects,” he said.
“We’ve always believed that the “beyond tourism” impact of international association meetings is far more valuable than the more easily understood delegate expenditure impact: now we are starting to accumulate the evidence that we’ve been searching for.”